Faculty of Arts and Social Sciences

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    Influence of Ideological Themes in Social Media Political Campaigns on Voters' Education and Participation in Nigeria's 2023 General Elections
    (Journal of Basic and Applied Research International, 2023-02-02) Suemo Shagbaor Jacob; Ternenge Kusugh; Beatrice Okonkwo
    This study adopted mixed research methods to investigate how ideological themes in social media political campaigns have influenced voters’ education and participation in Nigeria’s 2023 general elections. Through questionnaire and interview research instruments, the study found that in the last 2023 General Elections, Facebook was more often used for political campaigns in Nigeria compared to Twitter, Instagram, YouTube, google+, Facebook, WhatsApp and Blogs. These social media platforms, as the findings demonstrated, were more accessible to the voters thus, have easily became tools for political campaigns and were used to a great extent for that purpose. Unfortunately, as finding indicated, the ideological themes dominant in these platforms (social media) were to a great extent, negative as they were dominated by insults, abuse of opponents, hate speeches, falsehood, blame shifting, ethnocentric and religious undertones, anxiety and apathy among others, thereby, to a great extent, contributing to apathy among majority of voters in participating in the elections. Posting, commenting and sharing were the various ways through which those ideological campaign messages were spread to voters during the period of the last elections. The study concluded that social media has come to stay as platforms for use among stakeholders during political campaigns but its influence is abused by negative ideological construction which to a great extent, affects voters’ education and turn up in elections in Nigeria.
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    Patterns of the Influence of Social Media Reports of Coronavirus on the Residents of Select Cities in Nigeria
    (2020-02-02) Suemo Shagbaor Jacob; Ayabam B. Nyiete; Ternenge Kusugh
    This study is an examination of the patterns of the influence of social media reports on coronavirus on users in select Nigerian cities. Mixed research design comprising quantitative and qualitative methods was adopted with the questionnaire and interview guide schedule used as the research instruments. Thus, a sample size of 1,111 respondents was statistically determined and proportionately distributed across the sampled cities (Bauchi, Kano, Makurdi, Port Harcourt, Awka and Lagos respectively). The findings showed that acceptance of facemasks, personal responsibility in adherence to coronavirus prevention protocols, increased sensitivity to symptoms of the virus, enhanced social distancing and improved hygiene consciousness among the people were the various patterns of influence of social media reports on coronavirus among sampled respondents. The findings further showed that some mediating variables such as knowledge level, cultural values, traditional and religious beliefs and individual interests were core in propelling the effect process of socially-mediated coronavirus reports among the study population. Thus, the researchers concluded that a significant relationship exists between coronavirus reports on social media and behaviour change among Nigerians. The researchers, therefore, recommended a coordinated tactical approach to the conception and production of social media reports on coronavirus with a view to ensuring that only fairly objective, accurate and credible sourced reports are transmitted about the virus on social media to help identify a point of convergence across the identified patterns of effects.