Faculty of Arts and Social Sciences

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Author: search.filters.author.Ozohu-Suleiman YakubuHas files: Yes

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    War Journalism on Israel/Palestine
    (Media, War & Conflict, 2014-02-02) Ozohu-Suleiman Yakubu
    Apart from giving voices to the voiceless, the coming of Aljazeera English and Press TV as an alternative perspective in the global news sphere was thought to herald an important departure from the war journalism that describes the attitude of the dominant media to the Israeli–Palestinian conflict. To track this expectation, this study adopted the peace journalism model to examine how Aljazeera English and Press TV have responded to the Israeli–Palestinian conflict in the recent past compared to BBC World and CNN International. Findings show that similar patterns of war journalism are reproduced in the alternative perspective with counter-demonizing language and disagreements on the identity of terrorists. Peace journalism contents in the alternative perspective, as in the dominant perspective, are engendered more by events of the peace process and peace propaganda than by the much ideated conciliatory media.
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    Depending on the Media
    (SEARCH: The Journal of the South East Asia Research centre for Communication and Humanities, 2012-02-02) Ozohu-Suleiman Yakubu; Md. Sidin Ahmad Ishak
    This study examines the relationship between viewers’ dependence on major international news media and their opinions on how core issues of the Israeli-Palestinian conflict could be resolved. The study is premised on the theoretical assumption that Media System Dependency (MSD) can be helpful as a means of evaluating the importance of particular media outlets in determining opinion and behaviour. The study utilises mixed content analysis and survey methods. The content analysis focuses on within-article salience to determine relative media emphasis on core issues of the conflict. The survey involved over 600 viewers of BBC World, Al-Jazeera English, CNN International and Press TV across Nigeria and Malaysia, and focuses on the viewers’ opinions on how to resolve core issues of the conflict. Results show that dependence on media sources predicted and explained significant proportions of the viewers’ opinions on how each core issues of the conflict, including the status of Hamas in the peace process could be resolved. No significant relationship was found between dependence on media sources and the viewers’ opinions on which of the core issues require the most urgent attention in resolving the conflict. In conclusion, media’s presence in the viewers’ opinions on how core issues of the Israeli-Palestinian conflict could be resolved was relative to the viewers’ dependence on the media sources, thus backing the theoretical assumption of MSD and the proposition that media are able to shape peace in Israel/Palestine by applying coverage to the structure of peace in the conflict.
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    Media And Interpersonal Persuasions in The Polio Eradication Campaign In Northern Nigeria
    (Journal of Public Health in Africa, 2010-02-02) Ozohu-Suleiman Yakubu
    This study is premised on the increasing global concerns over the widespread resistance to polio eradication campaign in northern Nigeria. It aims to determine the level of campaign acceptance and compare the influences of mass media and interpersonal communication sources in Zaria local government area, being one of the high-risk (WPV-endemic) areas in northern Nigeria, where campaign resistance is known to be high. By way of quantitative survey, the study utilized 10% sample of the populations of eight out of the thirteen Wards in Zaria local government area, with a response rate of 78.6%. Findings reveal close ranks between campaign acceptance and resistance in the local government area, thus further confirming the difficulties still faced in polio eradication campaign in the region. This study also indicates higher performance of Interpersonal than Mass Media sources in influencing campaign acceptance and resistance in the local communities. Contact with friends and relations was rated the most influential interpersonal sources in the acceptance and resistance decision of individuals, while newspapers and magazines were rated most influential media sources that influenced campaign resistance in the local communities. The study concludes that a polio eradication campaign, backed with competent and sufficient communication expertise that utilizes knowledge-based indigenous interpersonal communication strategies will likely result in greater community acceptance in northern Nigeria.