Faculty of Arts and Social Sciences

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Author: search.filters.author.Elega Adeola Abdulateef

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    The philanthrocapitalism of Google News Initiative in Africa, Latin America, and the Middle East – Empirical reflections
    (International Journal of Cultural Studies, 2018-02-02) Munoriyarwa Allen; De-Lima-Santos - Mathias Felipe; Mesquita Lucia; Elega Adeola Abdulateef
    Challenge aimed at bolstering journalism by encouraging innovation in media organizations. This study, conducted through 36 in-depth interviews with GNI beneficiaries in Africa, Latin America, and the Middle East, reveals that despite its narrative of enhancing technological innov ation for the media’s future, this scheme inadvertently fosters dependence and extends the phi lanthrocapitalism concept to the media industry on a global scale. Employing a theory-building approach, our research underscores the emergence of a new form of ‘philanthrocapitalism’ that prompts critical questions about the dependency of media organizations on big tech and the motives of these tech giants in their evolving relationship with such institutions. We also dem onstrate that the GNI Innovative Challenge, while ostensibly promoting sustainable business models through technological innovation, poses challenges for organizations striving to sustain and develop these projects. The proposed path to sustainability by the GNI is found to be indir ect and difficult for organizations to navigate, hindering their adoption of new technologies. Additionally, the study highlights the creation of a dependency syndrome among news organiza tions, driven by the perception that embracing GNI initiatives is crucial for survival in the digital age. Ultimately, the research contributes valuable insights to the understanding of these issues, aiming to raise awareness among relevant stakeholders and conceptualize philanthrocapitalism through a new lens.
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    Investigating the use and perception of West African Pidgin English among West African university students in Northern Cyprus
    (Globe: A Journal of Language, Culture and Communication, 2016-02-02) Elega Adeola Abdulateef
    This study sought to establish the usage of Pidgin English among University students from three West African countries studying in Eastern Mediterranean University, North Cyprus. A sample of 129 students from Nigeria, Cameroon, and Ghana was selected and surveyed to determine the use, importance, perception and attitude towards Pidgin English. Findings show that most respondents watch Pidgin English comedy video clips. They speak Pidgin English while conversing on mobile phones and they chat with Pidgin English. In addition, respondents’ perception of Pidgin English was generally positive and a slew of respondents accedes that Pidgin English is important because it is a language with less grammatical rules and it connects West African students together abroad. Furthermore, we found that majority of them agreed that the language is underrated but easy to learn and it is worthy of international recognition.
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    Digital Conversations on the Blogosphere
    (Online Journal of Communication and Media Technologies, 2018-02-02) Elega Adeola Abdulateef
    Blogs or weblogs are shared online journals that allow individuals or groups to share entries about their experiences, ideas and opinions. One of its common feature; the comment section, is the major facilitator of digital conversations on the blogosphere and it has earned little scholarly effort unlike news entries. Through a qualitative research technique of in-depth interview among fifteen active blog visitors of Linda Ikeji, a Nigerian A-list blog, this study sought to understand why blog readers involve or engage themselves in digital conversations on blogs. Findings show that that blog visitors seem to be primarily motivated to involve themselves in digital conversation for three main reasons; opinion sharing (Checking other commenters/ blogger and, alternating the dominant flow of conversation) digital conversational perks and interest.