Faculty of Management Sciences
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Item Brand Loyalty and Consumers of Northern Noodles Nigeria Limited(2014-02-02) Abubakar Hadiza SaiduThis paper examines the factors that enhance brand loyalty in Northern Noodles Nigeria Limited. There are several factors that encourage customers to become loyal to either the company or brand they are using but this study focused on three factors which are Product involvement, Perceived quality and Brand trust. Primary data was used for the study. Questionnaires were distributed among 300 respondents in Kaduna State. The study used correlation coefficient analysis to examine the relationship between these focused factors and brand loyalty. Findings reveal that product involvement, perceived quality and brand trust are factors that enhance loyalty to brand. It is recommended that Northern Noodles Nigeria Limited should continue to make their product more unique in order to sustain their consumers and stimulate their involvement, maintain their quality of product and identify ways in which to gain more trust into the hearts of the consumers. Also they should explore more ways in which to improve on other factors that positively impact on customer loyalty to brand in order to help further strengthen brand loyalty towards their offering brand.Item Analysis of Factors Affecting Brand Loyalty of Product among Consumers in Nigeria(European Journal of Business and Management, 2014-02-02) Abubakar Hadiza SaiduThis study attempts to examine factors affecting brand loyalty of product among consumers in Nigeria. These factors include Customer satisfaction, Product involvement, perceived quality and brand trust that could possibly enhance brand loyalty. In this study, brand loyalty is approached based on previous studies and literature, by building a framework to link the dimensions of brand loyalty and brand involvement and also the factors that enhance both.Item Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria(Scientific Research Publishing Inc., 2020-02-02) Abbas Umar Ibrahim; Alfa AbubakarThis study portrays Corporate Social Responsibility (CSR) as an organizational activity whose successful planning and implementation can be used to gain positive Organizational Image (OI). The benefits of CSR to stakeholders have been well documented to a great extent. However, to the best of our knowledge, not much information is available on how CSR impacts the image of the organizations that render it. In an attempt to fill the gap, this study examined the impact of CSR on OI of selected companies in the food and beverage (F & B) industry in Nigeria, looked at how organizational image influences Sales Revenue and explored the impact of organizational image on brand loyalty. The study employed survey research design and covered the Federal Capital Territory. A sample size of 180 was chosen from amongst dealers and bakers in the territory through Random Sampling Technique. A self-administered questionnaire was used for data collection from some customers of Flour Mills of Nigeria Plc which is the leading wheat flour millers in Nigeria in terms of production capacity. Data collected were analyzed using Statistical Package for Social Sciences (SPSS). Findings of the study revealed that CSR activities are prime drivers of Organizational Image building. Most importantly, it was discovered that there is a positive relationship between Organizational Image, Sales Revenue and Brand Loyalty. Based on the findings, organizations can invest more resources into CSR activities as a deliberate means of building positive image, attracting more Sales Revenue and developing sustainable brand loyalty as a means to achieve their long term strategic goals.