Faculty of Management Sciences

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Author: search.filters.author.Abubakar Hadiza SaiduStart date: 2024

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Now showing 1 - 4 of 4
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    Effects Of Supply Chain Management (Scm) On The Competitive Advantage Of Selected Indigenous Automobile Companies In Nigeria
    (International Journal of Social Sciences and Management Review, 2025-02-02) Bello Adewale Toheeb; Abubakar Hadiza Saidu
    This study examined the effects of Supply Chain Management (SCM) on the competitive advantage of selected indigenous automobile companies in Nigeria, emphasizing the significance of raw material sourcing and product design on cost efficiency and consumer loyalty. The research employs a positivist philosophy with a descriptive and survey-based design, combining quantitative data from 50 Ministries, Departments, and Agencies (MDAs) and staff from three indigenous automobile companies. A structured questionnaire was used to collect data, and multiple regression and correlation analyses were conducted using SPSS to explore the relationships between raw material sourcing, product design, cost efficiency, and consumer loyalty. Findings from this research highlight the strategic importance of SCM in achieving cost efficiency through efficient raw material sourcing and in building stronger customer loyalty via sustainable product design. The study recommended that indigenous automobile companies should focus on establishing long-term partnerships with reliable suppliers to ensure a consistent supply of high-quality raw materials.
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    Green Product Demand And Brand Performance
    (ResearchGate, 2024-02-02) Emieseifa James Agama; Muritala Taiwo Adewale; Abubakar Hadiza Saidu
    Green product demand increases as consumers become more conscious of the world's worsening environmental problems. This study investigates the impact of green product demand on brand performance. Despite the attention paid by FMCG firms in Nigeria to green product demand (green product design and green promotion), brand reputation still needs to improve. The study used a descriptive survey approach, using 121 workers from the identified firms as participants. The total sample size for the research was 121. A systematic questionnaire was used to obtain information from respondents using primary data. In addition, Cronbach's alpha and the Statistical Package for Social Sciences (SPSS) version 20.00 were used in this study to regress the data obtained from the respondents. The results show that green product demand [green product design (.01+2.24) and green advertising (.01+1.41)] had a positive and significant impact on FMCG brand performance (brand reputation) in Nigeria. Based on this finding, the study recommends that the chosen FMCG's managers and quality control department continue to use green product demand to improve brand performance. This is the new method of getting product consumers to be more patriotic by helping build a better brand reputation for the organisation. Furthermore, FMCG in Nigeria should continue to improve their green design and use green advertising to attract more customers to their product since it is favourably associated with it
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    Effect Of Income On Xenocentrism And Rice Consumers' Behaviour In Northwest Nigeria
    (Journal Of Law And Sustainable Development, 2024-02-02) Alfa Abubakar; Abubakar Hadiza Saidu; Abubakar Hauwa Lamino; Joseph Olorunfemi Akande; Ahmed Oluwatobi Adekunle
    Objective: This research investigated how income moderates the impact of xenocentrism on the behaviour of rice consumers in northwest Nigeria. Xenocentrism, in this context, is gauged through foreign brand admiration, perceived product quality, and the image of the product's country of origin. Method: Employing a correlation research design, the study collected data via questionnaires administered to 494 participants from five states in northwest Nigeria in 2023. The Structural Equation Modeling (SEM) regression technique, facilitated by SmartPLS 4 statistical software, was utilized for data analysis. Results: Results indicate that foreign brand admiration and the image of the product's country of origin significantly and positively influence rice consumers' behaviour. Moreover, the study reveals that income plays a moderating role in the relationship between perceived product quality, the image of the product's country of origin, and rice consumers' behaviour. Conclusion: To enhance acceptance and support for locally produced rice, the study recommends that the Nigerian government and rice producers in the country focus on enhancing the national image and overall quality of their products.
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    Advertisement and Consumers Behaviour among Selected Manufacturing Firms in FCT Abuja
    (The European Centre for Research Training and Development UK, 2025-02-02) Babayemi Oduyingbo Joshua; Abdulrahman Shehu Ahmadu; Grace Udo; Abubakar Hadiza Saidu
    This study examines the impact of advertising on consumer behavior in the context of selected manufacturing firms in the Federal Capital Territory (FCT), Abuja. The research focuses on the effects of advertisement frequency, social media advertising, ad content personalization, and advertisement format on brand loyalty, purchasing decisions, consumer engagement, and consumer recall. Using a descriptive cross-sectional survey, the study gathered data from 400 consumers of Dangote Group, Nestle Nigeria PLC, Unilever Nigeria, Cadbury Nigeria, and Friesland Campina products. The findings reveal a significant positive relationship between advertisement frequency and brand loyalty, indicating that frequent exposure to advertisements strengthens consumer attachment to a brand. Additionally, personalized ad content was found to significantly influence consumer engagement, while advertisement format was a key factor in consumer recall. However, social media advertising showed a weaker impact on purchasing decisions in the context of Abuja. Based on these findings, the study recommends that manufacturing firms increase advertisement frequency, refine social media strategies, focus on personalized advertising, and invest in creative advertisement formats to improve consumer engagement and recall. The research highlights the importance of strategic advertising in shaping consumer behavior and strengthening brand loyalty in a competitive market.