Faculty of Management Sciences
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Item The influence of Income, Product Country Image on Consumer Behaviour in Nigeria(International Journal of Management Studies and Social Science Research, 2023-02-02) Alfa Abubakar; Abubakar Hadiza Saidu; Cross Ogohi DanielThis study examined the relationship between Income, Product Country Image and Consumer Behaviour among rice consumers in Nigeria. The study adopts a correlation research design and employs a questionnaire to collect primary data from 494 respondents in Jigawa, Kaduna, Kano, Katsina, and Kebbi States in 2023. In the process of collecting data, 600 questionnaires were distributed equally to respondents in the five states out of which 545 were returned. 51 of the returned questionnaires were rejected. Therefore, there is response rate of 82%. The study employed formula for calculation of the sample size of an unknown population to arrive at 323 respondents, but in order to avoid non-response biasness; the study increased the sampling size to 600. Structural Equation Modelling (SEM) regression technique is employed to analyse the data using SmartPLS 4 statistical software. The study is supported by Reasoned Action Theory and Engel's Income Effect theory. The findings show that Income and Product Country Image, have a significant impact on Consumer Behaviour. The study conducts relevant reliability and validity tests to ensure the consistencies of the constructs. In the process, the study contributes that both Income and Product Country Image influence Behaviour of rice consumers in Nigeria and this provides implications for marketers and policymakers in Nigeria.Item Effects Of Supply Chain Management (Scm) On The Competitive Advantage Of Selected Indigenous Automobile Companies In Nigeria(International Journal of Social Sciences and Management Review, 2025-02-02) Bello Adewale Toheeb; Abubakar Hadiza SaiduThis study examined the effects of Supply Chain Management (SCM) on the competitive advantage of selected indigenous automobile companies in Nigeria, emphasizing the significance of raw material sourcing and product design on cost efficiency and consumer loyalty. The research employs a positivist philosophy with a descriptive and survey-based design, combining quantitative data from 50 Ministries, Departments, and Agencies (MDAs) and staff from three indigenous automobile companies. A structured questionnaire was used to collect data, and multiple regression and correlation analyses were conducted using SPSS to explore the relationships between raw material sourcing, product design, cost efficiency, and consumer loyalty. Findings from this research highlight the strategic importance of SCM in achieving cost efficiency through efficient raw material sourcing and in building stronger customer loyalty via sustainable product design. The study recommended that indigenous automobile companies should focus on establishing long-term partnerships with reliable suppliers to ensure a consistent supply of high-quality raw materials.Item Employer Branding And Employee Job Satisfaction In Nigerian Cement Industry(ResearchGate, 2020-02-02) Ahmad Bawa Abdulqadir; Abubakar Hadiza Saidu; Mohammed Bello IdrisThe prime focus of this study was to examine the effect of employer brand image on job satisfaction in the Nigerian Cement Industry. Data were gathered using standardized questionnaire method and for the purpose of hypothesis testing, correlation and multiple regression analysis were used as the tool for data analysis and SPSS was used for the analysis. Findings revealed that compensation and career development, diversity in job and work setting and organizational environment significantly impact on employee job satisfaction in Nigerian cement industry. The study concluded that focusing on a firm’s individuality and uniqueness and identifying it with employees, increases employee job satisfaction in Nigerian cement industry and recommends that the Nigerian cement industry should employ more attractive ways of compensation and encourage employees to develop their careers.Item Evaluating the Management of Public Private Partnerships for the Provision of Affordable Housing in Nigeria(Scientific Research Publishing, 2022-02-02) Abel Eseoghene Owotemu; Cross Ogohi Daniel; Abubakar Hadiza SaiduThe Impact of Public Private Partnership is beginning to be more pronounced in emerging markets like Kenya and Nigeria as a preferred means for the delivery of Infrastructure and Housing. In terms of its popularity, the adoption and growth of Public private partnerships has been traced to under performance of Government Budgeting and lack of sufficient funding available to government for financing the different strategically important and development focused projects (including Social Housing), this is also in addition to governments poor risk management capabilities. The challenges facing public funding and its impact on the country’s development have increased the potential for public-private partnerships as an alternative to infrastructure and housing. The study examined the impact of public-private partnerships on affordable housing in Nigeria. It also includes other purposes; examining the impact of management contracts on the provision of affordable housing in Nigeria to identify the impact of the joint venture on the provision of affordable housing in Nigeria. The research adopted the survey research plan and used a structured questionnaire as a tool for data collection. Data analysis was performed in addition to mean and percentage descriptive statistics, as well as correlation and regression analysis. The results showed that Build Own Operate & Transfer Policy has a significant impact on the provision of affordable housing in Nigeria and Lease Contracts has a positive impact on the provision of affordable housing in Nigeria. The study concludes that for public-private partnerships to flourish and achieve affordable housing, each partnership must identify measures of success, be able to quantify and monitor their performance, and identify and address emerging issues. It was suggested that the government take responsibility for ensuring that an enabling institutional environment and infrastructure is provided to support PPP execution. It was also proposed that the government adopt and establish a Viability Gap funding framework to attract private sector participation. As alternative and effective sources of funding will promote affordability and enable public-private partnerships to thrive for the identification, development, funding, implementation, and successful management of affordable housing PPP’s in Nigeria.ng framework to attract private sector participation. As alternative and effective sources of funding will promote affordability and enable public-private partnerships to thrive for the identification, development, funding, implementation, and successful management of affordable housing PPP’s in Nigeria.Item Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria(Scientific Research Publishing Inc., 2023-02-02) Alfa Abubakar; Abubakar Hadiza Saidu; Cross Ogohi DanielThis study examined the relationship between Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour among rice consumers in Nigeria. The study adopts a correlation research design and employs a questionnaire to collect primary data from 494 respondents in Jigawa, Kaduna, Kano, Katsina, and Kebbi States in 2023. In the process of collecting data, 600 questionnaires were distributed equally to respondents in the five states out of which 545 were returned. 51 of the returned questionnaires were rejected. Therefore, there is response rate of 82%. The study employed formula for calculation of the sample size of an unknown population to arrive at 384 respondents, but in order to avoid non-response biasness, the study increased the sampling size to 600. Structural Equation Modelling (SEM) regression technique is employed for the analysis of the data using SmartPLS 4 statistical software. The study is supported by Reasoned Action Theory. The findings show that the Product Perceived Quality has a positive significant impact on Consumer Behaviour while Foreign Brand Admiration could not influence Consumer Behaviour. The study conducts relevant reliability and validity tests to ensure the consistencies of the constructs. The study contributes that Foreign Brand Admiration influenced Consumer Behaviour of rice consumers in Nigeria and this provides implications for marketers and policymakers in Nigeria.Item Green Product Demand And Brand Performance(ResearchGate, 2024-02-02) Emieseifa James Agama; Muritala Taiwo Adewale; Abubakar Hadiza SaiduGreen product demand increases as consumers become more conscious of the world's worsening environmental problems. This study investigates the impact of green product demand on brand performance. Despite the attention paid by FMCG firms in Nigeria to green product demand (green product design and green promotion), brand reputation still needs to improve. The study used a descriptive survey approach, using 121 workers from the identified firms as participants. The total sample size for the research was 121. A systematic questionnaire was used to obtain information from respondents using primary data. In addition, Cronbach's alpha and the Statistical Package for Social Sciences (SPSS) version 20.00 were used in this study to regress the data obtained from the respondents. The results show that green product demand [green product design (.01+2.24) and green advertising (.01+1.41)] had a positive and significant impact on FMCG brand performance (brand reputation) in Nigeria. Based on this finding, the study recommends that the chosen FMCG's managers and quality control department continue to use green product demand to improve brand performance. This is the new method of getting product consumers to be more patriotic by helping build a better brand reputation for the organisation. Furthermore, FMCG in Nigeria should continue to improve their green design and use green advertising to attract more customers to their product since it is favourably associated with itItem Mediating Effect Of Employee Wellbeing On The Relationship Between Technological Change And Employee Performance Of Manufacturing Companies In Kaduna State-Nigeria(Department of Business Administration, Ibrahim Badamasi Babangida University, Lapai, Niger State, 2023-02-02) Joy George Zemo; Abubakar Hadiza Saidu; Rahilahtu A. MuhammadThis study aims to determine employee wellbeing as a mediating effect on the relationship between technological change and employee performance of Manufacturing Companies in Kaduna state, Nigeria. The study is a cross-sectional study and a survey research design was employed. The sample population of this study comprised employees of 25 selected manufacturing companies in Kaduna state. Data were collected through a structured online survey questionnaire. The hypotheses tested found that technological change has effect on employee performance. Technological change significantly related to employee wellbeing. Employee wellbeing is positively and significantly related to employee performance. Employee wellbeing significantly mediates the relationship between technological change and employee performance of Manufacturing Companies in Kaduna state, Nigeria. Study shows technological change benefits employee wellbeing by empowering staff, reducing workload, enhancing job satisfaction, and balancing work and personal life, emphasizing the importance of supportive work environments.Item Impact of Corporate Social Responsibility on Internally Displaced Persons in North-East, Nigeria(Wseas Transactions on Environment and Development, 2022-02-02) Yerima Hamman Wabi; Cross Ogohi Daniel; Abubakar Hadiza SaiduCorporate Social Responsibility and its proper implementation entail that organizations are not just driven by the quest for economic gain or a good reputation, but that they are deliberate with positively affecting the lives of the members of their host communities. The study investigated the Impact of Corporate Social Responsibility on Internally Displaced Persons in North-East, Nigeria. Also other objectives includes to examine the impact of social responsibility on Internally Displaced Children in North East, Nigeria, and to evaluate the impact of economic responsibility on internally displaced elderly persons in North East. The researcher adopted the cross sectional research design and structured questionnaire was used as instrument for data collection. The simple random sampling technique was adopted in the study. Data analysis was committed to descriptive statistics of mean and percentages as well as correlation and regression analysis. The results showed that Social responsibility does have positive impact on Internally Displaced Children in North East, Nigeria; Economic responsibility does have positive impact on internally displaced elderly persons in North East, Nigeria. The study concludes corporate social responsibility has emerged as a form of sustainability governance with advantages to the economic, environment and social progress of the Internally Displaced Person’s at 5% level of significance. It was recommended that corporate social responsibility of the companies should be more environmentally demanded rather than Marjory from angle of ethical consideration and philanthropic obligations.Item Impact Of Ethical Issues On Workplace Deviant Behaviour In Food And Beverages Companies In Kaduna(Nigerian Journal of Management Sciences, 2021-02-02) Abubakar Hadiza Saidu; Abdul-Qadir Ahmed B.; Yauri Hafsat YahayaThis study assesses the impact of ethical issues on workplace deviant behaviour in Food and Beverages Companies in Kaduna. The Kerjcie and Morgan (1970) Sample size determination table ass used to determine the sample size is 297. The research design was quantitative design. The source of data collection was primary source of data collection. The method of data analysis was multiple regression. The findings of the study show that workplace deviant behaviour in food and beverages organization is found to be insignificant and statistically has a negative effect on performance of Food and Beverages Companies in Kaduna. The study recommends that Firms, management and organizations should pay greater attention to integrity in determining their optimal ethical issues in management by maintaining a work place culture of trust, respect, professionalism to achieve optimal level of performance of their core business operations.Item Marketing Strategy And Consumer Loyalty In Oando Nigeria Plc(Department Of Banking And Finance Rivers State University, 2021-02-02) Abubakar Hadiza Saidu; Musaga, JThis study examines the effects of marketing strategy on consumer loyalty in Oando Plc Kaduna. In this study, a survey research design was adopted and attention was paid to the variables of study which are Marketing Strategies (independent variable) measured with Product, Price, Place and Promotion Marketing Strategies and the dependent variables such as Customer Loyalty. Data was collected from 550 purposively selected registered customers. A multiple regression model based on Ordinary Least Square (OLS) technique was employed in determining the effect of Marketing Strategies on customer loyalty of Oando Plc in Kaduna Metropolis. The findings indicate a positive relationship between marketing strategies and customer loyalty in Oando Plc. Based on the findings of the study, it is recommended that Managers of Oando Plc should pay more attention to their marketing strategies to improve their implementation and the performance-related outcomes across the company.