Faculty of Management Sciences

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A Review On Islamic Corporate Governance And Performance Of Islamic Financial Institutions In Nigeria
(UMYU Journal of Accounting and Finance Research, 2023-02-02) Sa’adatu Balarabe Adam; Abubakar Hadiza Saidu
Islamic financial institutions are essential catalyst to economic growth in Nigeria and their performance assumed to be influenced by corporate governance practices. The purpose of this study is to review the role of Islamic corporate governance on the IFIs performance in Nigeria. Even though the relationships have produced significant scholarly impact, few studies have been conducted on IFIs performance in Nigeria. The content analysis was utilized. The findings of the study revealed that corporate governance is significant to IFIs’ performance in Nigeria. This study contributes to the existing literature on corporate governance practices and IFIs’ performance in Nigeria. Finally, the study’s implications for theory and practice, limitations, conclusion as well as the direction for future research are provided and discussed.
Advertisement and Consumers Behaviour among Selected Manufacturing Firms in FCT Abuja
(The European Centre for Research Training and Development UK, 2025-02-02) Babayemi Oduyingbo Joshua; Abdulrahman Shehu Ahmadu; Grace Udo; Abubakar Hadiza Saidu
This study examines the impact of advertising on consumer behavior in the context of selected manufacturing firms in the Federal Capital Territory (FCT), Abuja. The research focuses on the effects of advertisement frequency, social media advertising, ad content personalization, and advertisement format on brand loyalty, purchasing decisions, consumer engagement, and consumer recall. Using a descriptive cross-sectional survey, the study gathered data from 400 consumers of Dangote Group, Nestle Nigeria PLC, Unilever Nigeria, Cadbury Nigeria, and Friesland Campina products. The findings reveal a significant positive relationship between advertisement frequency and brand loyalty, indicating that frequent exposure to advertisements strengthens consumer attachment to a brand. Additionally, personalized ad content was found to significantly influence consumer engagement, while advertisement format was a key factor in consumer recall. However, social media advertising showed a weaker impact on purchasing decisions in the context of Abuja. Based on these findings, the study recommends that manufacturing firms increase advertisement frequency, refine social media strategies, focus on personalized advertising, and invest in creative advertisement formats to improve consumer engagement and recall. The research highlights the importance of strategic advertising in shaping consumer behavior and strengthening brand loyalty in a competitive market.
Analysis of Factors Affecting Brand Loyalty of Product among Consumers in Nigeria
(European Journal of Business and Management, 2014-02-02) Abubakar Hadiza Saidu
This study attempts to examine factors affecting brand loyalty of product among consumers in Nigeria. These factors include Customer satisfaction, Product involvement, perceived quality and brand trust that could possibly enhance brand loyalty. In this study, brand loyalty is approached based on previous studies and literature, by building a framework to link the dimensions of brand loyalty and brand involvement and also the factors that enhance both.
Analysis of Theories of Management Relevant to the Marketing Function in Contemporary Times
(European Journal of Business and Management, 2014-02-02) Abubakar Hadiza Saidu
This paper reviews some Management theories namely: the Scientific Management theory, the Classical organizational theory, the Behavioral theory and recent developments in Management theory. The paper analyzed how the theories relate to the Marketing Function as well as review the extent of success achieved by these theories. The paper concludes that though the Management theories help in interpreting the rapidly changing nature of today’s markets, not all have been successful in influencing, interpreting or explaining the marketing functions.
Brand Loyalty and Consumers of Northern Noodles Nigeria Limited
(2014-02-02) Abubakar Hadiza Saidu
This paper examines the factors that enhance brand loyalty in Northern Noodles Nigeria Limited. There are several factors that encourage customers to become loyal to either the company or brand they are using but this study focused on three factors which are Product involvement, Perceived quality and Brand trust. Primary data was used for the study. Questionnaires were distributed among 300 respondents in Kaduna State. The study used correlation coefficient analysis to examine the relationship between these focused factors and brand loyalty. Findings reveal that product involvement, perceived quality and brand trust are factors that enhance loyalty to brand. It is recommended that Northern Noodles Nigeria Limited should continue to make their product more unique in order to sustain their consumers and stimulate their involvement, maintain their quality of product and identify ways in which to gain more trust into the hearts of the consumers. Also they should explore more ways in which to improve on other factors that positively impact on customer loyalty to brand in order to help further strengthen brand loyalty towards their offering brand.
Effect of Enterprises Management on the Performance of Poultry Farming in North Central Nigeria
(Design Construction Maintenance, 2023-02-02) Nwaubani, Rex Ugochukwu; Cross Ogohi Daniel; Nwoye May Ifeoma; Abubakar Hadiza Saidu
In Nigeria, despite the enormous contribution of MSMEs to the development of the agricultural sector is plagued by severe funding constraints. This study investigates the effect of enterprise management on the performance of Micro, Small, and Medium Scale poultry farming in North Central Nigeria. Other specific objectives are: Examine the extent to which strategic orientation affects the growth of poultry farmers in North Central Nigeria, Investigate how resource orientation influences the profitability of poultry farming in North Central Nigeria, Evaluatethe degree to which management structure improve the performance of poultry farming in North Central Nigeria, Examine the extent to which growth orientation influence the performance of poultry farming in North Central Nigeria, Examine the extent to which entrepreneurial culture influence the performance of poultry farming in North Central Nigeria, Investigate the effect of Reward philosophy on profitability of poultry farming in Nigeria. The study utilized mixed methods research design based on a population of five hundred and six (506) registered livestock farmers across North Central comprising of Kogi, Benue, Plateau, Niger, Kwara, Nasarawa and Abuja from which a multi-stage sample of two hundred and twenty-three (223) sample arrived using Taro Yamane’s size calculation formula. The data collected through a well-structured questionnaire was analyzed using both simple percentage and regression analysis at, 0.05 alpha level of significance. The study found that there is a significant and positive relationship between strategic orientation, management structure, entrepreneurial culture and business growth, profitability and business sustainability of poultry farming. It was also found that assets strategic orientation has a significant positive effect on business growth. In addition, the study found that management structure has a positive significant effect on profitability. Finally, it was established that government subsidies is a common denominator used in promoting business sustainability for young graduate poultry farmers. The study submitted that enterprise management play a significant role in promoting economic the growth of poultry farming operating in the agricultural sector. Among others, the study recommended that financial and technical support should be provided for small-scale business enterprises across sectors especially those into poultry farming. Also, the government should provide conducive macroeconomics that will raise the creation of decent jobs through the Agricultural sector.
Effect Of Income On Xenocentrism And Rice Consumers' Behaviour In Northwest Nigeria
(Journal Of Law And Sustainable Development, 2024-02-02) Alfa Abubakar; Abubakar Hadiza Saidu; Abubakar Hauwa Lamino; Joseph Olorunfemi Akande; Ahmed Oluwatobi Adekunle
Objective: This research investigated how income moderates the impact of xenocentrism on the behaviour of rice consumers in northwest Nigeria. Xenocentrism, in this context, is gauged through foreign brand admiration, perceived product quality, and the image of the product's country of origin. Method: Employing a correlation research design, the study collected data via questionnaires administered to 494 participants from five states in northwest Nigeria in 2023. The Structural Equation Modeling (SEM) regression technique, facilitated by SmartPLS 4 statistical software, was utilized for data analysis. Results: Results indicate that foreign brand admiration and the image of the product's country of origin significantly and positively influence rice consumers' behaviour. Moreover, the study reveals that income plays a moderating role in the relationship between perceived product quality, the image of the product's country of origin, and rice consumers' behaviour. Conclusion: To enhance acceptance and support for locally produced rice, the study recommends that the Nigerian government and rice producers in the country focus on enhancing the national image and overall quality of their products.
Effect of Political Environment on the Performance of Salwa Table Water
(Creative Business Research Journal, 2023-02-02) Abubakar Hadiza Saidu; Isyaka Mohammed Salisu
The study examined the effect political environment on the performance of Salwa table water. Data were collected using questionnaire administered to the staff of Salwa table water in Gombe State. The independent variable is political environment which is proxies by on trade regulations, labour laws, environmental laws and import tariffs, while the dependent variable is the performance of Salwa table water, Gombe. The population is made up of 49 respondents. Chi-square was used to analyse the data. The result showed that there is significant relationship between political environment and the performance of Salwa table water. The study recommended that minimizing government policy inconsistencies on trade regulations, labour laws, environmental laws and import tariffs would enhance predictability. The study concludes that government policy inconsistency should be minimized to aid its predictability and regulatory agencies enforcing compliance on regulations of business operations.
Effect Of Service Quality On Customer Loyalty Of Food And Beverages Companies In Kaduna State
(Nigerian Journal of Management Sciences, 2021-02-02) Abdul-Qadir Ahmed B.; Abubakar Hadiza Saidu; Utomi Queensley
Service quality in beverage industry is relatively more challenging to measure than in other service industries, in which system and work processes consist of distinct but inter-related tasks. This study is to examine the effect of service quality on customer loyalty of food and beverages companies in Kaduna State. The main objective of this study is to examine the effect of service quality on customer loyalty of food and beverages companies in Kaduna State. The source of data collection for this study was primary source. The method for data analysis was multiple regression. The findings of the study indicate that Interactive Quality is found to have positively and significantly impacted on the customer loyalty at five percent level of significance. The study concludes that interactive quality has impact on customer loyalty of listed food and beverages company in Kaduna. The study recommends that the management of the companies should develop policies that will neutralizes the dominance of one interactive quality against the other and also adopt best international practices in improving service quality in their organizations.
Effects Of Supply Chain Management (Scm) On The Competitive Advantage Of Selected Indigenous Automobile Companies In Nigeria
(International Journal of Social Sciences and Management Review, 2025-02-02) Bello Adewale Toheeb; Abubakar Hadiza Saidu
This study examined the effects of Supply Chain Management (SCM) on the competitive advantage of selected indigenous automobile companies in Nigeria, emphasizing the significance of raw material sourcing and product design on cost efficiency and consumer loyalty. The research employs a positivist philosophy with a descriptive and survey-based design, combining quantitative data from 50 Ministries, Departments, and Agencies (MDAs) and staff from three indigenous automobile companies. A structured questionnaire was used to collect data, and multiple regression and correlation analyses were conducted using SPSS to explore the relationships between raw material sourcing, product design, cost efficiency, and consumer loyalty. Findings from this research highlight the strategic importance of SCM in achieving cost efficiency through efficient raw material sourcing and in building stronger customer loyalty via sustainable product design. The study recommended that indigenous automobile companies should focus on establishing long-term partnerships with reliable suppliers to ensure a consistent supply of high-quality raw materials.
Employer Branding And Employee Job Satisfaction In Nigerian Cement Industry
(ResearchGate, 2020-02-02) Ahmad Bawa Abdulqadir; Abubakar Hadiza Saidu; Mohammed Bello Idris
The prime focus of this study was to examine the effect of employer brand image on job satisfaction in the Nigerian Cement Industry. Data were gathered using standardized questionnaire method and for the purpose of hypothesis testing, correlation and multiple regression analysis were used as the tool for data analysis and SPSS was used for the analysis. Findings revealed that compensation and career development, diversity in job and work setting and organizational environment significantly impact on employee job satisfaction in Nigerian cement industry. The study concluded that focusing on a firm’s individuality and uniqueness and identifying it with employees, increases employee job satisfaction in Nigerian cement industry and recommends that the Nigerian cement industry should employ more attractive ways of compensation and encourage employees to develop their careers.
Evaluating the Management of Public Private Partnerships for the Provision of Affordable Housing in Nigeria
(Scientific Research Publishing, 2022-02-02) Abel Eseoghene Owotemu; Cross Ogohi Daniel; Abubakar Hadiza Saidu
The Impact of Public Private Partnership is beginning to be more pronounced in emerging markets like Kenya and Nigeria as a preferred means for the delivery of Infrastructure and Housing. In terms of its popularity, the adoption and growth of Public private partnerships has been traced to under performance of Government Budgeting and lack of sufficient funding available to government for financing the different strategically important and development focused projects (including Social Housing), this is also in addition to governments poor risk management capabilities. The challenges facing public funding and its impact on the country’s development have increased the potential for public-private partnerships as an alternative to infrastructure and housing. The study examined the impact of public-private partnerships on affordable housing in Nigeria. It also includes other purposes; examining the impact of management contracts on the provision of affordable housing in Nigeria to identify the impact of the joint venture on the provision of affordable housing in Nigeria. The research adopted the survey research plan and used a structured questionnaire as a tool for data collection. Data analysis was performed in addition to mean and percentage descriptive statistics, as well as correlation and regression analysis. The results showed that Build Own Operate & Transfer Policy has a significant impact on the provision of affordable housing in Nigeria and Lease Contracts has a positive impact on the provision of affordable housing in Nigeria. The study concludes that for public-private partnerships to flourish and achieve affordable housing, each partnership must identify measures of success, be able to quantify and monitor their performance, and identify and address emerging issues. It was suggested that the government take responsibility for ensuring that an enabling institutional environment and infrastructure is provided to support PPP execution. It was also proposed that the government adopt and establish a Viability Gap funding framework to attract private sector participation. As alternative and effective sources of funding will promote affordability and enable public-private partnerships to thrive for the identification, development, funding, implementation, and successful management of affordable housing PPP’s in Nigeria.ng framework to attract private sector participation. As alternative and effective sources of funding will promote affordability and enable public-private partnerships to thrive for the identification, development, funding, implementation, and successful management of affordable housing PPP’s in Nigeria.
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Scientific Research Publishing Inc., 2023-02-02) Alfa Abubakar; Abubakar Hadiza Saidu; Cross Ogohi Daniel
This study examined the relationship between Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour among rice consumers in Nigeria. The study adopts a correlation research design and employs a questionnaire to collect primary data from 494 respondents in Jigawa, Kaduna, Kano, Katsina, and Kebbi States in 2023. In the process of collecting data, 600 questionnaires were distributed equally to respondents in the five states out of which 545 were returned. 51 of the returned questionnaires were rejected. Therefore, there is response rate of 82%. The study employed formula for calculation of the sample size of an unknown population to arrive at 384 respondents, but in order to avoid non-response biasness, the study increased the sampling size to 600. Structural Equation Modelling (SEM) regression technique is employed for the analysis of the data using SmartPLS 4 statistical software. The study is supported by Reasoned Action Theory. The findings show that the Product Perceived Quality has a positive significant impact on Consumer Behaviour while Foreign Brand Admiration could not influence Consumer Behaviour. The study conducts relevant reliability and validity tests to ensure the consistencies of the constructs. The study contributes that Foreign Brand Admiration influenced Consumer Behaviour of rice consumers in Nigeria and this provides implications for marketers and policymakers in Nigeria.
Green Product Demand And Brand Performance
(ResearchGate, 2024-02-02) Emieseifa James Agama; Muritala Taiwo Adewale; Abubakar Hadiza Saidu
Green product demand increases as consumers become more conscious of the world's worsening environmental problems. This study investigates the impact of green product demand on brand performance. Despite the attention paid by FMCG firms in Nigeria to green product demand (green product design and green promotion), brand reputation still needs to improve. The study used a descriptive survey approach, using 121 workers from the identified firms as participants. The total sample size for the research was 121. A systematic questionnaire was used to obtain information from respondents using primary data. In addition, Cronbach's alpha and the Statistical Package for Social Sciences (SPSS) version 20.00 were used in this study to regress the data obtained from the respondents. The results show that green product demand [green product design (.01+2.24) and green advertising (.01+1.41)] had a positive and significant impact on FMCG brand performance (brand reputation) in Nigeria. Based on this finding, the study recommends that the chosen FMCG's managers and quality control department continue to use green product demand to improve brand performance. This is the new method of getting product consumers to be more patriotic by helping build a better brand reputation for the organisation. Furthermore, FMCG in Nigeria should continue to improve their green design and use green advertising to attract more customers to their product since it is favourably associated with it
Impact of Corporate Social Responsibility on Internally Displaced Persons in North-East, Nigeria
(Wseas Transactions on Environment and Development, 2022-02-02) Yerima Hamman Wabi; Cross Ogohi Daniel; Abubakar Hadiza Saidu
Corporate Social Responsibility and its proper implementation entail that organizations are not just driven by the quest for economic gain or a good reputation, but that they are deliberate with positively affecting the lives of the members of their host communities. The study investigated the Impact of Corporate Social Responsibility on Internally Displaced Persons in North-East, Nigeria. Also other objectives includes to examine the impact of social responsibility on Internally Displaced Children in North East, Nigeria, and to evaluate the impact of economic responsibility on internally displaced elderly persons in North East. The researcher adopted the cross sectional research design and structured questionnaire was used as instrument for data collection. The simple random sampling technique was adopted in the study. Data analysis was committed to descriptive statistics of mean and percentages as well as correlation and regression analysis. The results showed that Social responsibility does have positive impact on Internally Displaced Children in North East, Nigeria; Economic responsibility does have positive impact on internally displaced elderly persons in North East, Nigeria. The study concludes corporate social responsibility has emerged as a form of sustainability governance with advantages to the economic, environment and social progress of the Internally Displaced Person’s at 5% level of significance. It was recommended that corporate social responsibility of the companies should be more environmentally demanded rather than Marjory from angle of ethical consideration and philanthropic obligations.
Impact of Employee Empowerment on Job Satisfaction in First Bank Nigeria PLC, Nigeria
(European Journal of Business and Management, 2014-02-02) Abubakar Hadiza Saidu
This paper examined the impact employee empowerment has on job satisfaction with specific reference to First Bank of Nigeria PLC. Employee empowerment is instrumental in achieving organizational performance because employees render the service. Investing in them is investing in the improvement of the services provided. The objective of this study is to determine the impact employee empowerment has on job satisfaction in First Bank of Nigeria PLC. The study also investigated the level of job satisfaction between male and female employees. The study covered nine branches out of the fifteen branches of First Bank in Kaduna State. This is because the nine branches are within Kaduna State metropolis and so, there was easy access. The sample size consisted of all the staff in the various branches with the exception of contract (in sourcing) staff. The study used primary and secondary data. Questionnaires were distributed to two hundred employees across the branches of First Bank and fifteen were not returned. Multiple regression analysis was used to analyze the data. The study found out that employee empowerment has positive and significant impact on job satisfaction. It recommends that First Bank should continue to promote teamwork amongst employees so that every staff irrespective of gender would work towards a common vision of achieving the objectives of the Bank. A more enabling environment for the female employees should also be encouraged so that there will be a balance in enhancing productivity.
Impact Of Employee Empowerment On Service Quality- An Empirical Analysis Of The Nigerian Banking Industry
(European Centre for Research Training and Development UK, 2013-02-02) Alabar T. Timothy; Abubakar Hadiza Saidu
Employee empowerment is a very important issues to organizations especially those providing services. This is because the customers and employees are engaged simultaneously in the production of service. The inability of the management to control the service encounter makes the employees responsible for the quality of service delivered to the customers. This practice can directly affect the quality of service. The objective of this study is thus to determine the impact employee empowerment has on service quality in the Nigerian banking industry. The study covered nine branches out of the fifteen branches of First Bank in Kaduna State. This is because the nine branches are within Kaduna State metropolis and so, there was easy access. The sample size consisted of all the staff in the various branches with the exception of contract (in sourcing) staff. The study used primary and secondary data. Questionnaires were distributed to two hundred employees across the branches of First Bank and regression analysis were used to analyse the data. Out of the 200 questionnaires distributed fifteen (15) were not returned. The study found out that employee empowerment has positive and significant impact on service quality. It recommends that First Bank should continue to promote teamwork amongst employees so that every staff irrespective of gender would work towards a common vision of achieving the objectives of the Bank. A more enabling environment for the female employees should also be encouraged so that there will be a balance in enhancing productivity.
Impact Of Ethical Issues On Workplace Deviant Behaviour In Food And Beverages Companies In Kaduna
(Nigerian Journal of Management Sciences, 2021-02-02) Abubakar Hadiza Saidu; Abdul-Qadir Ahmed B.; Yauri Hafsat Yahaya
This study assesses the impact of ethical issues on workplace deviant behaviour in Food and Beverages Companies in Kaduna. The Kerjcie and Morgan (1970) Sample size determination table ass used to determine the sample size is 297. The research design was quantitative design. The source of data collection was primary source of data collection. The method of data analysis was multiple regression. The findings of the study show that workplace deviant behaviour in food and beverages organization is found to be insignificant and statistically has a negative effect on performance of Food and Beverages Companies in Kaduna. The study recommends that Firms, management and organizations should pay greater attention to integrity in determining their optimal ethical issues in management by maintaining a work place culture of trust, respect, professionalism to achieve optimal level of performance of their core business operations.
Marketing Strategy And Consumer Loyalty In Oando Nigeria Plc
(Department Of Banking And Finance Rivers State University, 2021-02-02) Abubakar Hadiza Saidu; Musaga, J
This study examines the effects of marketing strategy on consumer loyalty in Oando Plc Kaduna. In this study, a survey research design was adopted and attention was paid to the variables of study which are Marketing Strategies (independent variable) measured with Product, Price, Place and Promotion Marketing Strategies and the dependent variables such as Customer Loyalty. Data was collected from 550 purposively selected registered customers. A multiple regression model based on Ordinary Least Square (OLS) technique was employed in determining the effect of Marketing Strategies on customer loyalty of Oando Plc in Kaduna Metropolis. The findings indicate a positive relationship between marketing strategies and customer loyalty in Oando Plc. Based on the findings of the study, it is recommended that Managers of Oando Plc should pay more attention to their marketing strategies to improve their implementation and the performance-related outcomes across the company.
Mediating Effect Of Employee Wellbeing On The Relationship Between Technological Change And Employee Performance Of Manufacturing Companies In Kaduna State-Nigeria
(Department of Business Administration, Ibrahim Badamasi Babangida University, Lapai, Niger State, 2023-02-02) Joy George Zemo; Abubakar Hadiza Saidu; Rahilahtu A. Muhammad
This study aims to determine employee wellbeing as a mediating effect on the relationship between technological change and employee performance of Manufacturing Companies in Kaduna state, Nigeria. The study is a cross-sectional study and a survey research design was employed. The sample population of this study comprised employees of 25 selected manufacturing companies in Kaduna state. Data were collected through a structured online survey questionnaire. The hypotheses tested found that technological change has effect on employee performance. Technological change significantly related to employee wellbeing. Employee wellbeing is positively and significantly related to employee performance. Employee wellbeing significantly mediates the relationship between technological change and employee performance of Manufacturing Companies in Kaduna state, Nigeria. Study shows technological change benefits employee wellbeing by empowering staff, reducing workload, enhancing job satisfaction, and balancing work and personal life, emphasizing the importance of supportive work environments.