Department of Business Administration
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Item Impact of Employee Empowerment on Job Satisfaction in First Bank Nigeria PLC, Nigeria(European Journal of Business and Management, 2014-02-02) Abubakar Hadiza SaiduThis paper examined the impact employee empowerment has on job satisfaction with specific reference to First Bank of Nigeria PLC. Employee empowerment is instrumental in achieving organizational performance because employees render the service. Investing in them is investing in the improvement of the services provided. The objective of this study is to determine the impact employee empowerment has on job satisfaction in First Bank of Nigeria PLC. The study also investigated the level of job satisfaction between male and female employees. The study covered nine branches out of the fifteen branches of First Bank in Kaduna State. This is because the nine branches are within Kaduna State metropolis and so, there was easy access. The sample size consisted of all the staff in the various branches with the exception of contract (in sourcing) staff. The study used primary and secondary data. Questionnaires were distributed to two hundred employees across the branches of First Bank and fifteen were not returned. Multiple regression analysis was used to analyze the data. The study found out that employee empowerment has positive and significant impact on job satisfaction. It recommends that First Bank should continue to promote teamwork amongst employees so that every staff irrespective of gender would work towards a common vision of achieving the objectives of the Bank. A more enabling environment for the female employees should also be encouraged so that there will be a balance in enhancing productivity.Item Impact Of Employee Empowerment On Service Quality- An Empirical Analysis Of The Nigerian Banking Industry(European Centre for Research Training and Development UK, 2013-02-02) Alabar T. Timothy; Abubakar Hadiza SaiduEmployee empowerment is a very important issues to organizations especially those providing services. This is because the customers and employees are engaged simultaneously in the production of service. The inability of the management to control the service encounter makes the employees responsible for the quality of service delivered to the customers. This practice can directly affect the quality of service. The objective of this study is thus to determine the impact employee empowerment has on service quality in the Nigerian banking industry. The study covered nine branches out of the fifteen branches of First Bank in Kaduna State. This is because the nine branches are within Kaduna State metropolis and so, there was easy access. The sample size consisted of all the staff in the various branches with the exception of contract (in sourcing) staff. The study used primary and secondary data. Questionnaires were distributed to two hundred employees across the branches of First Bank and regression analysis were used to analyse the data. Out of the 200 questionnaires distributed fifteen (15) were not returned. The study found out that employee empowerment has positive and significant impact on service quality. It recommends that First Bank should continue to promote teamwork amongst employees so that every staff irrespective of gender would work towards a common vision of achieving the objectives of the Bank. A more enabling environment for the female employees should also be encouraged so that there will be a balance in enhancing productivity.Item Brand Loyalty and Consumers of Northern Noodles Nigeria Limited(2014-02-02) Abubakar Hadiza SaiduThis paper examines the factors that enhance brand loyalty in Northern Noodles Nigeria Limited. There are several factors that encourage customers to become loyal to either the company or brand they are using but this study focused on three factors which are Product involvement, Perceived quality and Brand trust. Primary data was used for the study. Questionnaires were distributed among 300 respondents in Kaduna State. The study used correlation coefficient analysis to examine the relationship between these focused factors and brand loyalty. Findings reveal that product involvement, perceived quality and brand trust are factors that enhance loyalty to brand. It is recommended that Northern Noodles Nigeria Limited should continue to make their product more unique in order to sustain their consumers and stimulate their involvement, maintain their quality of product and identify ways in which to gain more trust into the hearts of the consumers. Also they should explore more ways in which to improve on other factors that positively impact on customer loyalty to brand in order to help further strengthen brand loyalty towards their offering brand.Item Analysis of Factors Affecting Brand Loyalty of Product among Consumers in Nigeria(European Journal of Business and Management, 2014-02-02) Abubakar Hadiza SaiduThis study attempts to examine factors affecting brand loyalty of product among consumers in Nigeria. These factors include Customer satisfaction, Product involvement, perceived quality and brand trust that could possibly enhance brand loyalty. In this study, brand loyalty is approached based on previous studies and literature, by building a framework to link the dimensions of brand loyalty and brand involvement and also the factors that enhance both.Item Analysis of Theories of Management Relevant to the Marketing Function in Contemporary Times(European Journal of Business and Management, 2014-02-02) Abubakar Hadiza SaiduThis paper reviews some Management theories namely: the Scientific Management theory, the Classical organizational theory, the Behavioral theory and recent developments in Management theory. The paper analyzed how the theories relate to the Marketing Function as well as review the extent of success achieved by these theories. The paper concludes that though the Management theories help in interpreting the rapidly changing nature of today’s markets, not all have been successful in influencing, interpreting or explaining the marketing functions.