Employer Branding And Employee Job Satisfaction In Nigerian Cement Industry

Abstract

The prime focus of this study was to examine the effect of employer brand image on job satisfaction in the Nigerian Cement Industry. Data were gathered using standardized questionnaire method and for the purpose of hypothesis testing, correlation and multiple regression analysis were used as the tool for data analysis and SPSS was used for the analysis. Findings revealed that compensation and career development, diversity in job and work setting and organizational environment significantly impact on employee job satisfaction in Nigerian cement industry. The study concluded that focusing on a firm’s individuality and uniqueness and identifying it with employees, increases employee job satisfaction in Nigerian cement industry and recommends that the Nigerian cement industry should employ more attractive ways of compensation and encourage employees to develop their careers.