Analysis of Factors Affecting Brand Loyalty of Product among Consumers in Nigeria

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dc.contributor.authorAbubakar Hadiza Saidu
dc.date.accessioned2025-04-03T09:24:19Z
dc.date.issued2014-02-02
dc.description.abstractThis study attempts to examine factors affecting brand loyalty of product among consumers in Nigeria. These factors include Customer satisfaction, Product involvement, perceived quality and brand trust that could possibly enhance brand loyalty. In this study, brand loyalty is approached based on previous studies and literature, by building a framework to link the dimensions of brand loyalty and brand involvement and also the factors that enhance both.
dc.identifier.citationAbubakar Hadiza Saidu(2014). Analysis of Factors Affecting Brand Loyalty of Product among Consumers in Nigeria. European Journal of Business and Management, 4(6).
dc.identifier.issn2225-0565
dc.identifier.urihttps://repository.nileuniversity.edu.ng/handle/123456789/475
dc.language.isoen
dc.publisherEuropean Journal of Business and Management
dc.relation.ispartofseries4; 6
dc.subjectBrand Loyalty
dc.subjectAnalysis of factors
dc.subjectconsumers
dc.subjectproducts
dc.titleAnalysis of Factors Affecting Brand Loyalty of Product among Consumers in Nigeria
dc.typeArticle

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