Analysis of Theories of Management Relevant to the Marketing Function in Contemporary Times

Simple item page
dc.contributor.authorAbubakar Hadiza Saidu
dc.date.accessioned2025-04-03T09:23:30Z
dc.date.issued2014-02-02
dc.description.abstractThis paper reviews some Management theories namely: the Scientific Management theory, the Classical organizational theory, the Behavioral theory and recent developments in Management theory. The paper analyzed how the theories relate to the Marketing Function as well as review the extent of success achieved by these theories. The paper concludes that though the Management theories help in interpreting the rapidly changing nature of today’s markets, not all have been successful in influencing, interpreting or explaining the marketing functions.
dc.identifier.citationAbubakar Hadiza Saidu et al. (2014).Analysis of Theories of Management Relevant to the Marketing Function in Contemporary Times. European Journal of Business and Management , 6(9).
dc.identifier.issn2222-2839
dc.identifier.urihttps://repository.nileuniversity.edu.ng/handle/123456789/474
dc.language.isoen
dc.publisherEuropean Journal of Business and Management
dc.relation.ispartofseries6; 9
dc.subjectmarketing functions
dc.subjecttheories of management
dc.subjectcontemporary times
dc.titleAnalysis of Theories of Management Relevant to the Marketing Function in Contemporary Times
dc.typeArticle

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Analysis of Theories of Management Relevant to the Marketing.pdf
Size:
158.77 KB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Research Articles in Business Administration