Browsing by Author "Emieseifa James Agama"

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    Green Product Demand And Brand Performance
    (ResearchGate, 2024-02-02) Emieseifa James Agama; Muritala Taiwo Adewale; Abubakar Hadiza Saidu
    Green product demand increases as consumers become more conscious of the world's worsening environmental problems. This study investigates the impact of green product demand on brand performance. Despite the attention paid by FMCG firms in Nigeria to green product demand (green product design and green promotion), brand reputation still needs to improve. The study used a descriptive survey approach, using 121 workers from the identified firms as participants. The total sample size for the research was 121. A systematic questionnaire was used to obtain information from respondents using primary data. In addition, Cronbach's alpha and the Statistical Package for Social Sciences (SPSS) version 20.00 were used in this study to regress the data obtained from the respondents. The results show that green product demand [green product design (.01+2.24) and green advertising (.01+1.41)] had a positive and significant impact on FMCG brand performance (brand reputation) in Nigeria. Based on this finding, the study recommends that the chosen FMCG's managers and quality control department continue to use green product demand to improve brand performance. This is the new method of getting product consumers to be more patriotic by helping build a better brand reputation for the organisation. Furthermore, FMCG in Nigeria should continue to improve their green design and use green advertising to attract more customers to their product since it is favourably associated with it
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    Impact of Organisational Change Performance of Selected Construction Firms
    (Scientific Research Publishing, 2023-02-02) Emieseifa James Agama; Udoh Francis Sylvanus; Onyeka Diyoke Kenneth
    Various techniques for managing and implementing change have been recommended; however, organisations continue to record a high mortality rate, which suggests the absence of a viable process for managing organisational change. This paper investigates the impact of organisational change performance of selected construction firms. The population consists of the executives and employees of five Nigerian construction companies: Phefa Construction Company Ltd., Abacus Building Services, Dumez Nigeria Plc, Enerco Nigeria Limited, and RCC Construction Company. The firms were chosen based on their inclusion on the Federation of Construction Industry’s list (FOCI). The parameters included size, active projects, geographic spread, and service portfolio. The total staff strength of the chosen construction is approximately one thousand, two hundred and four people (1204) and the stratification technique was first used to stratify the workers. Taro Yamane was used to draw a sample of 300 respondents, who were then statistically tested using Pearson Product Moment Correlation. The study discovered, among other things, a significant link between resistance to change and performance; critical factors for managing change will affect Performance; and change implementation will affect performance of selected construction firms. As a result, it was suggested that organisations identify the best change model for their own initiatives and then modify to fit the context. Organizations should collect data from multiple sources, especially when assessing competency gaps, and employees should take management-organized training programmes seriously.