Abubakar Hadiza Saidu2025-04-032014-02-02Abubakar Hadiza Saidu et al. (2014).Analysis of Theories of Management Relevant to the Marketing Function in Contemporary Times. European Journal of Business and Management , 6(9).2222-2839https://repository.nileuniversity.edu.ng/handle/123456789/474This paper reviews some Management theories namely: the Scientific Management theory, the Classical organizational theory, the Behavioral theory and recent developments in Management theory. The paper analyzed how the theories relate to the Marketing Function as well as review the extent of success achieved by these theories. The paper concludes that though the Management theories help in interpreting the rapidly changing nature of today’s markets, not all have been successful in influencing, interpreting or explaining the marketing functions.enmarketing functionstheories of managementcontemporary timesArticle